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Recipe For Pizzas Biography

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Our Founder, Pete ZaPigh (Za-Pie), an obscure French fur trapper of humble and indeed rather questionable origin, first appeared in the Idaho Springs area at about the time of the Colorado Gold Rush. How he got here is a matter of continuing speculation, the most popular theory being that of spontaneous generation. A second line of thought maintains that he arrived by cab from Trenton, New Jersey. Fortunately for the many devotees of Beau Jo's Pizza, Pete possessed a somewhat less than working knowledge of natural history, and was attempting to trap a woolly mammoth, an animal for which there was little demand and even less supply. After several years of fruitless effort, ZaPigh decided that perhaps a new career was in order. At this point he disappeared into an abandoned mine shaft for two years and then emerged triumphant with a new Old World recipe for an Italian delight, which was to reshape the waistlines of food lovers the world over. Unfortunately, six months later, ZaPigh was stepped on by what witnesses claimed to be a woolly mammoth. Unknown to those who reached him first, ZaPigh had managed to carve his secret recipe onto the shell of a local box turtle who went by the handle of Beau Jo. For the next 75 years, gourmets around the world mourned the loss of the recipe. History does not mention anyone mourning the loss of ZaPigh, however.

Several years back, a fellow named Chip, while attempting to walk and chew bubble gum at the same time, tripped over the long lived Beau Jo and re-discovered Zapighís recipe.

Our commitment to you, our customers, neighbors, friends and employees is that we will operate in a socially responsible manner. Creating the highest quality food along with healthy options and choices for those with dietary challenges. We also strongly believe in working towards a sustainable environment. With that in mind, we use wind power provided by Xcel Energy's Windsource program, (we are currently the 16th largest user in the state of Colorado, New Mexico and Minnesota), along with investing in solar panels, helping to power the Idaho Springs and Boulder restaurants. We conserve energy and water wherever possible. We use bio-degradable to-go containers, recycle and strive to buy products locally, reducing the environmental costs of transportation along with helping our Colorado economy.By the late seventies there were over 200 franchise pizza businesses in the States and Dominos Pizza was ready to go International. In 1983 Dominos Pizza opened its doors in Winnipeg, and in the same year opened its one thousandth store. Later that same year Domino's corporate history was to begin in Australia with its first franchise in Brisbane, on the East coast.

The locations for Dominos Pizza grew quickly from here as they sprung up in all sorts of diverse places including Bogotá. Despite Domino's Pizza springing up diverse locations, they were still a very traditional company. Domino's Pizza menu had been kept very simple and streamlined; they only sold one type of pizza crust which they named the regular pizza. Domino's Pizza dough was shaped by tossing the dough and pulling it into shape. The pizza menu included just two sizes of dough, it was not until much later that competition forced them to add a medium and extra large sized pizza. There were no such things as side orders you could have Pizza, pizza or Pizza and you could only drink a Coke with it.

In 1989 the history of Domino's Pizza was to change when the Deep Pan pizza was introduced, for the first time in twenty five years the company was being forced to react to market demand. This move consolidated the financial base and ensured the growth of Domino's Pizza , as the same year they opened their five thousandth store.

The wind of change had started and by 1992 they were to introduce the first non pizza item to their menu, this was obviously a reluctant move as it was bread sticks. Domino Pizza dough was already on hand and the making of bread sticks is not so different.

For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes then the pizza would be delivered free. This was parodied by the Teenage Mutant Ninja Turtles movie which specified the "pizza dude has 30 seconds" to complete the delivery. The turtles pizza was late and they received a refund of $3 for "being two minutes late, dude!" However the benefits to Domino Pizza was enormous as millions of kids were to hear the name of Domino Pizza endorsed on celluloid. In 1993 Domino Pizza discontinued this policy and stated that if a customer was unhappy they could have a new pizza or a refund.

By 1994 Dominos Pizza marketing policy widened as chicken wings were introduced to the menu. At the same time the company hit the African continent as they opened a store in Egypt . By 1996 Dominos Pizza website was launched and the company declared global sales of nearly $3 billion.

Despite their reluctance to add a wider range menu they have as a company given the pizza industry many innovations that have now become standard. The belt driven pizza oven was the invention of Domino Pizza and they began using corrugated cardboard delivery boxes which were very effective at holding the heat within the pizza during the delivery time. Ever mindful of the fact that a cold pizza must be about the worst dining experience on earth Dominos pizza introduced the "Heat Wave," a portable electrical bag system that keeps the pizza hot during delivery.